The Diplomat. 19/03/2017
The United States’ diplomatic representations around the world are among the most-active embassies in the world using the social network Twitter, a new study reveals. However, the second most-active in number of daily tweets is none other than the Spanish Embassy in Namibia.
According to Twiplomacy, a study center on the use of social networks by heads of state, governments and ministries of foreign affairs, the most active diplomatic representation is the US Embassy in Guatemala, with 17.6 daily tweets, almost 70,000 interactions and more than 4,700 followers.
The overall figures for the Spanish embassy in Namibia are much more modest (less than 4,000 interactions and a few more than a thousand followers), but the Spanish representation in this southwestern country of Africa shows an average of 15.87 tweets per day, which places it in second position.
The list continues with the US embassies in Colombia and Indonesia and the US consulate in Mumbai, India. In ninth position, the US Embassy in Madrid, with almost 57,500 interactions, almost 28,000 followers and 8.53 tweets per day, according to the study by Twiplomacy, belonging to Burson-Marsteller, one of the most important public relations and communications agencies of the world.
As for the most active ambassadors, Venezuela’s ambassador to the UN, Rafael Ramírez, and the United States ambassador to the United Nations, Nikki Haley, are at the top of the list.
The embassy with more followers in the world is the representation of Russia before the NATO. The first ten of the list of followers, in any case, the dominance of the US embassies (Philippines, China, Indonesia, Nepal, Libya, Afghanistan, Kenya and UN, among others) is almost absolute.
As for embassies with more interactions, it is striking the weight of them destined in Japan, since the list of the top ten is not only headed by the representations of Finland and France in Tokyo (with more than half a million interactions between the Two), but also includes the delegations of Denmark, Germany and the United Kingdom in the Asian country..